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Explorer · for incentive and event agencies

An incentive that is still working in year ten.

Your client has done the villa, the yacht and the escape room. This one they cannot repeat and cannot buy anywhere else — a cask filled by their own people, maturing under the company name, with a bottling date a decade out.

See the week What you keep
Why this pitch wins

You are pitching against a villa in Portugal. Bring something that doesn’t end.

01

It is a differentiator you can put in a deck

Three agencies pitch the same client with the same five destinations. One of them arrives with a working bond in Carlow, a cask the client’s team fills themselves, and a photograph of their logo on the head. That is the slide the client remembers.

02

The follow-through is the product

Every incentive has the same problem: it is over on the Sunday. This one keeps arriving — progression notes, samples to the office, a bottling date in the calendar. Your client's HR team gets a decade of internal comms out of one trip.

03

It solves the recognition brief

Bottles at the end can be named, allocated and given — long-service awards, sales-club prizes, a leaving gift with a date on it that means something. A cask is a recognition programme that ages.

Every other proposal ends on the Sunday. Yours has a date in 2036 on the last page.

A sample week

You build the week. We host one day of it.

You plan the programme — flights, beds, sessions, activity days, transfers, the pricing. We facilitate one day of it: the cask day at Larch Grove. Everything below is a suggestion of where ours drops into yours, and nothing else on these lists is ours to sell or price. Drive times are from the bond in south Carlow.

Your short programme 4 days · a tight incentive week · one day ours
DAY 1 Arrivals into Dublin. Welcome dinner in the city.
DAY 2 South to Carlow. The Lay-Down at Larch Grove — the whole group fills the cask.Hosted by us
DAY 3 Free morning, then the Whiskey Table: private room, six courses cooked with whiskey.Hosted by us
DAY 4 Dublin, a closing session, and out. Samples boxed per delegate.
Your full programme 7 days · incentive plus the cask · one day ours
DAY 1 Arrivals. Dublin, a night to gather the group off long-haul.
DAY 2 Ballyfin or Borris House. Sessions in the morning, the country in the afternoon.
DAY 3 The Lay-Down — hosted day in the bond. Every delegate touches the cask.Hosted by us
DAY 4 Golf, or the west coast, or Kinsale. Whatever the client's group is.
DAY 5 Activity day on the coast. The programme you already sell well.
DAY 6 The Whiskey Trail or the Whiskey Table — the closing night, back near the bond.Hosted by us
DAY 7 Dublin and out, with the cask record already live in every delegate's inbox.
Which experiences suit them

The three we would put on this itinerary.

01 The Lay-Down The centrepiece day. Real work in a real bond — nothing about it feels like a team-building exercise, which is exactly why it works.
05 The Whiskey Table Your closing night. Private room, six courses built around whiskey, everyone stays over. No transfers, no taxis.
02 The Reckoning Year three or five. A reason to bring the same cohort back, or the next one, and let them call the finish.
All six experiences →
Seats and how they split

One cask, a seat per delegate. Or one cask per region, per team, per sales year.

Seats can sit in the company’s name, in the delegates’ names, or split — the company holds the cask, individuals hold seats they keep if they move on. Each seat-holder gets a login, samples and an allocation of bottles. A seat is a share of a barrel, not an investment, and we do not sell it as one.

A hogshead Split any number of ways · around 290 bottles
A sherry butt Split any number of ways · around 710 bottles
Indicative per seat €2,4xx — not a quotation
Billed as One line on the programme, or seats invoiced individually
Spec a cask in the builder
The years between

What lands while they wait.

Year one Fill-day photographs, the cask record and the head shot — ready-made internal comms for the client.
Every year A progression note from the bond. HR sends it on. It costs them nothing and it lands well.
Year three First real sample. Delegates who have left the company still get theirs if the seat was theirs.
Year five The Reckoning — a second Ireland programme with a genuine reason attached.
The return trip

The second programme is already justified.

You do not have to invent next year’s incentive from scratch. The Reckoning around year five and the Harvest at maturity are both fixed points in the cask record, both need flights, beds and hosting, and both are difficult for your client to hand to another agency.

A repeat programme with a built-in reason
Bottling in year ten as a milestone event
The client’s own people asking when the next trip is
Capped bottles on the bench at Larch Grove
Our story

Two brothers, a farm in Carlow, and a bird that always comes home.

Flying Tumbler is independent and family-owned. It was started by brothers Patrick and Thomas Walsh at Larch Grove — the family farm at Ballytarsna, Nurney, Co. Carlow, and the address the bond now sits on.

The name is a real breed of pigeon. A flying tumbler climbs, throws itself backwards through the air for the sport of it, and then finds its way home without fail. That is the whole idea of the brand in one bird, and Paddy has been on the bottle since the first one.

We do not distil. We source, cut, mature, marry and bottle by hand at Larch Grove — which is why we can hand a cask over to a group of people and let them do the work themselves.

The farmyard through the window at Larch Grove
The laneway into Larch Grove
Patrick Walsh on the farm
Brand essence Rooted Adventure
The line on the bottle Adventure in every drop. Home in every sip.
What we tell each other Chase stories, not status.
Where it all happens 52°44′N · 6°52′W
The Bird The Bird 44% ABV / 88 proof Triple-distilled malt and grain, five years in ex-bourbon. The house pour.
The Tippler The Tippler 46% / 92 proof Pot still and grain, bourbon, oloroso and ex-rye. Louder, spicier, built for cocktails.
The Roller The Roller 43% / 86 proof Finished in ex-Jamaican rum casks. Clove, allspice, ripe banana.

“Like the bird, the Irish were born with wings.”

Our 2026 theme is Return Home. A cask is that idea with a date attached — the bird goes out, and something in Carlow keeps pulling it back.

What we hand you

Everything you need to pitch it, and we take the whiskey questions.

You are not being asked to learn the whiskey business to sell this. Everything below comes with the arrangement, at no cost, and most of it carries your name rather than ours.

01

Client-ready marketing materials

Yours to send under your own name

A client-facing deck and a one-page leave-behind, both in your brand or ours, plus the photography library, the wood library and copy blocks you can drop straight into your own proposals and emails. Nothing on it is priced for us — it is priced for you to price.

DECK · ONE-PAGER · PHOTOGRAPHY · COPY BLOCKS
02

Printed booklets

For the meeting where they say yes

A short printed book on the cask, the bond and the ten years — the object you put on the table in front of a client and leave behind afterwards. Sent to your office in whatever quantity you need, at no cost to you.

PRINTED · SHIPPED TO YOU · NO COST
03

The cask calculator

Quote it live, in the room

The same builder your clients use: wood, size, seats, years. Move the seat count and the per-seat number moves with it, so you can answer “what would that cost each of us?” while they are still sitting in front of you instead of promising to come back to them.

Open the cask builder → LIVE PRICING · PER SEAT · 58 WOODS
04

The portal

Where the ten years actually happen

Every seat-holder gets a login: the cask record, gauging updates, progression samples, the finishing vote, photographs from the bond. You are named on it as the partner who arranged it, and you see what the client sees.

See the portal → PER-SEAT LOGINS · YOU ARE NAMED ON IT
05

A curation call with us

Before anyone signs anything

Put us on a call with the client — you on it too — and we will walk them through the wood, the years and the finish, and build the cask with them. You are not asked to be the whiskey expert. You are the one who found them something nobody else has.

WE TAKE THE WHISKEY QUESTIONS

We will also sit in on your own pitch if it helps — a fifteen-minute slot on your call, so the whiskey questions land with us and the itinerary questions stay with you.

Ask for the partner pack
Where you fit

What you keep.

You keep the account and the calendar. Every note that goes to your client goes to you first, and the programmes the cask generates come back through you.

01 An introducer fee on every seat Agreed in writing before you pitch. Paid on the cask, independent of your programme fee.
02 A partner login The cask record, live. A standing reason to be in your client’s inbox between briefs.
03 Two more programmes The Reckoning and the Harvest. Both are events, both need building, both are yours.
A worked example
Illustrative · not a real client

A medtech sales club, Frankfurt

22 delegates · 24 seats · sherry butt · bottling 2037

The agency had run this client’s top-performer trip for six years and was being pushed on price. They pitched a sherry butt: a seat per delegate plus two held by the company, filled on the Wednesday of an existing Ireland programme. Every delegate now gets a progression note with their name on it, and the client has already asked what year they come back to bottle it.

24 Seats
22 Delegates
~26 a seat Bottles at the end
2037 Bottling year
Questions this audience asks

The five that come up every time.

Who owns the cask — the company or the people? Either, or both. Seats can be held by the company, by named individuals, or split. We write it down at the start so nobody argues in year six.
What happens when a delegate leaves the company? If the seat is in their name, it stays theirs and so do their bottles. If the company holds it, the company reassigns it. Your client decides the policy, we follow it.
Can it carry the client’s branding? The name goes on the cask head and on the bottle labels at the end. We will work with your client’s brand team on the label inside our own bottling rules.
How many people can be in the bond at once? The hosted day works comfortably up to about twenty-five. Bigger delegations get split across the morning and the afternoon.
Is this an investment or a financial product? No. It is whiskey. We make no claims about value, return or resale, and we will not present it to your client as an asset.

Give them something that outlasts the offsite.

Tell us the group, the month and the shape of the week. We will come back with what the cask day looks like inside it and what the introducer terms are.

Talk to us Open the cask builder
patrick@flyingtumbler.com Larch Grove, Ballytarsna, Nurney, Co. Carlow R93 CX97
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