One card your competitors cannot play.

In one line: a group buys a cask of Irish whiskey together, then comes to Ireland for six hosted experiences over the next decade — filling it, tasting it, proofing it, and finally bottling it themselves.

The cask is chosen online before they ever land. What you are selling is the days. Six of them, at a working whiskey bond on a family farm in the south-east of Ireland — Co. Carlow, in the barley belt, an hour and a quarter from Dublin airport.

Each of those days is a full day in Carlow — the bond from late morning, then the long table in the evening — dropped into an itinerary you have already built. Any group size: two people or twenty-two, with the cask split into as many shares as the group wants.

Something to differentiate with

Five days, five courses. Castle, cliffs, Guinness. Every operator selling Ireland is selling roughly the same week, and the only lever left is price. This is not another stop on the itinerary — it is a thing your client will still own in twenty years, and no competitor pitching against you has it.

A natural reason to stay in touch

Most operators go quiet the day the group flies home. A maturing cask does the follow-up for you: progression samples land, gauge reports land, decisions come up. You're on the portal and on the comms, so you're in the conversation for a decade without ever sending a cold email.

The trip they have to book again

The cask cannot be bottled by post. At maturity the group has to come back to Ireland to run the line themselves — and the Reckoning brings them over before that. Two more Ireland weeks for the same group, with the flights, houses, courses and transport still yours to sell.

Three books of business you already have.

Not one brochure with three audiences bolted on. Three separate pages, each with its own argument, its own photography, its own week and its own answers — and on every one of them the header reads Presented by Ardmore & Quay, with your contact details on the enquiry block, so the trip comes back to you.

Co-branded, not white-labelled — and that is deliberate. A named Irish whiskey house standing behind the day is what makes the page credible; strip us out and it reads like another operator promising a distillery visit. Same on the booklets and the social posts: Ardmore & Quay and Flying Tumbler, two marks side by side.

Every one of them carries your logo and your contact details on the enquiry block, and the whole set can be served under your own domain. Tell us which audiences you actually sell and we will cut the ones you do not.

Seventy million people call this home.

Four in ten arrive on holiday, and they stay better than a week — long enough for a full day in Carlow without touching the rest of the itinerary. The golfers are the sharper end: 220,000 a year, spending three times the average leisure visitor, already paying for a week with a rest day in it.

Ten years of reasons to call them.

This is the part most operators miss. A cask is not a one-off sale — it is a decade-long thread between you and a group of people who like each other and travel together. Every event on that thread is a reason to be in touch, and two of them are Ireland weeks you sell again.

Partners get their own view of the portal, so you see the samples and the milestones at the same time your client does.

Sell one week. Stay in the conversation for twenty years. Sell two more.

You build the trip. We're one day inside it.

Slot the cask day in the way you'd slot in the Storehouse or the Cliffs of Moher — one booking, one day, straight back to your schedule. Flying Tumbler books nothing else: no flights, no courses, no houses, no transport, no travel liability.

Larch Grove sits an hour and a quarter from Dublin, forty minutes from Kilkenny and twenty from Borris — so the cask day slots into an east-coast or south-east itinerary without costing you a tee time. Drive times are approximate, from the bond.

Introduce

You put it in front of the right group. We handle the cask, the contract and the bond. You take a disclosed introducer fee, and you sell the week around it at your own margin.

Embed

We give you a white-labelled cask builder that sits inside your own site, under your brand. Your client designs their cask without ever leaving you, and leads come to you first.

Deliver

The direction that runs the other way. We find groups directly too, and every one of them needs a week built around the cask day — courses, houses, transport, the whole itinerary. We don't do any of that, and we won't. If you're good, we bring you the booking.

A Walsh family whiskey house in County Carlow.

Bonders, blenders and merchants. We source, mature, blend and bottle, curating from partner Irish distilleries — Flying Tumbler does not distil. Independent and family-owned, started by brothers Patrick and Thomas Walsh at Larch Grove, the family farm.

Also with us Origin Green · Bord Bia

Trade questions

What partners ask first.